Alliant Credit Union Beats the Banks in Customer Satisfaction
December 28, 2011 | Alliant Credit Union
When it comes to customer satisfaction, Alliant Credit Union beats the banks, according to the American Customer Satisfaction Index (ACSI). Based on 2011 ACSI benchmark findings, Alliant's rating of 81 is significantly higher than the retail bank national average of 75 and well above the large banks' scores ranging from 68 to 73.
These scores relate to customers' perceptions of satisfaction with their financial institution. A recent ACSI commentary on the ACSI web site stated that banks have been losing customers to credit unions and that this trend is likely to continue. With over 15 years of empirical financial evidence linking customer satisfaction to future financial performance, the ACSI is a leading national indicator of customer satisfaction with household goods and services in the U.S. economy.
According to Alliant President & CEO David W. Mooney, "Many bank customers have simply become fed up with poor rates, escalating fees and lackluster service and are switching to credit unions like Alliant. As a member owned financial cooperative, Alliant's exclusive purpose is to serve our members' interests. That means providing consistently superior financial value through attractive rates and lower, fewer fees, along with friendly, efficient, personalized service."
© 2011 Alliant Credit Union. All Rights Reserved.
Join the conversation*