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Introducing Alliant’s updated look and feel

back of woman wearing backpack raising her hands in joy
September 09, 2015

By Alliant Credit Union

Beginning this month, we’re rolling out an updated look and feel across Alliant. This refreshed design will extend across our logo, brochures, emails, e-newsletters and much more – including our new website and blog. Starting today, in fact, some of you will be able to see the new beta website at alliantcreditunion.com. As we receive and address member feedback, we will gradually increase the percentage of members viewing the new site until it includes our entire membership.

Some members have begun to ask us why we’re updating a good thing. Our response is – we believe we can do even more for you. That’s why we’ve created a new slogan that says so: Doing more for you and your money.℠

Behind the scenes, we’re continually working on new features and products to better serve our members’ needs; our updated look is just a small piece of our member-focused mission. We will also continue to focus on great rates and friendly, personalized service.

As we approach our 80th anniversary (coming this October!), we believe our new design will better showcase the modern financial institution we’ve become – the kind that offers automated access through online and mobile banking, advanced security to safeguard your identity and finances, and an extensive surcharge-free ATM network.

And don’t worry – even though our look is changing, your existing checks, ATM cards, credit cards and loan coupons will continue to work as before. As these items expire or run out, your replacements will simply have the new Alliant logo on them.

Thank you for being an Alliant member. With your help, we’ve grown to be the seventh largest credit union in the nation, serving more than 285,000 members. We hope you’ll enjoy our recent improvements as much as we do!