Manager, Direct Marketing

Start a Rewarding Career with Alliant

Why Alliant?

We’re not a typical financial institution – we’re better. We’re an innovative, fun-loving, highly-engaged group of professionals that are committed to our company and the communities we do business in. We love to recognize and celebrate each other.

Over 90% of our employees say we are a great workplace that is focused on our mission, vision and the future of banking.

What will your day look like?

You will be an accomplished direct response marketing manager who has successfully managed a team involved in digital consumer acquisition programs. You will be responsible for developing and optimizing a profitable customer acquisition strategy via our Select Employer Group (SEG) and organic channels. This means identifying the key tactics to promote the marketing of consumer deposit and consumer lending products to affluent, tech-savvy, consumers who find our great rates and products online or who are employees of our partner SEGs. You should be a strategic digital marketer who builds relationships, maximizes digital tactics, and analyzes data trends, but is always focused on optimizing and producing results.

Responsibilities

Do you see yourself doing this?

  • Develop an overall user acquisition and direct response strategy that leverages digital channels and non-digital channels (when appropriate)
  • Maintain strict ROI goals across all key media channels (Paid Social, Search, Display/Retargeting, Native, and Mobile) to meet campaign objectives.
  • Spearhead the development of a streamlined brand-focused campaign plan that leads to improved results, tactics and creativity
  • Development of a multi-faceted content strategy to support SEG-specific acquisition models as well as organic acquisition model
  • Understand and recognize digital media trends and market opportunities
  • Develop a lead management architecture that defines and organizes the lead flow and interaction plan
  • Identify and initiate opportunities to strengthen employee engagement among the team as well as build solid relationships with our internal customers to provide enhanced service and communications

Qualifications

What makes you a great fit?

You’ll be a great fit if in addition to the completion of a Bachelor’s degree preferably in marketing, communications, journalism or business, 8+ years of experience in direct marketing, and you have/can:

  • A strong background in customer acquisition marketing as well as a strong digital expertise in a wide range of areas including content, display, SEO, SEM, and email marketing
  • Exceptional analytical skills including the ability to recognize key consumer insights, draw conclusions and develop recommendations
  • Strong leadership skills including the ability to direct resources that best support customer acquisition goals
  • Ability to understand systematic customer response and lead scoring as it relates to direct marketing
  • Strategic and influential verbal and written communication skills
  • Ability to understand financial concepts and banking
  • Strong understanding of performance-based marketing technologies, marketing automation and CRM platforms
  • Experience working in content management systems, Salesforce, Google Analytics, Domo, marketing automation tools, and other digital platforms
  • Proven track record driving ROI-focused acquisition campaigns across various channels
  • Proficient in paid media platforms such as AdWords, Bing Ads, and other PPC advertising

When you’re happy, we’re happy!

As a thank you for joining our team, you’ll benefit from:

  • Competitive medical, dental, and free vision benefits
  • Competitive compensation plan
  • Contributions towards gym memberships
  • Generous PTO and banking holidays off

Still not convinced?

We’re on the list of 100 Best Medium Companies to work for, check it out here. For more details you can also visit our Glassdoor and LinkedIn profiles.  

Alliant Credit Union is proud to be an EEO/AA employer.

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Benefits
  • Great health plans
  • Flexible vacation policy