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Our New Year’s resolutions for you

January 27, 2010

As a new year begins, it’s traditional for people – and businesses – to look ahead and plan how they will make the upcoming year rewarding. At Alliant, we have a clear idea of how to do this – by continuing to execute our mission statement.

Namely, as a member-owned cooperative, Alliant will provide you with:

 

1. Consistently superior financial value through high returns on deposits and low rates on loans

2. Helpful, knowledgeable and memorable service

 

In the midst of today’s economic crisis, it’s more important than ever for Alliant to be there for you –

to remain a secure and rewarding place for your hard-earned money to grow.

 

Instead of offering a helping hand, banks continue to try to earn profits for their stockholders by offering lower rates on deposits, charging higher rates on loans and assessing more and higher fees. That’s not our way. At Alliant, we work for you, our member-owners – to achieve and maintain financial well-being.

 

That’s why our savings dividend remains among the highest available in the nation. Yes, market conditions have caused us to lower our dividend. But, at 2.00% APY, as of December 14, 2009, our savings dividend is 5x higher than the average credit union and 7x higher than the average bank.*

 

Plus, while many banks are playing hardball with their financially challenged customers, Alliant prefers to work with our members and provide help to those who need to regain their economic footing. Consider these examples cited by Alliant President and CEO Dave Mooney. “We recently reduced interest rates for many credit card holders, and never engaged in practices that are now prohibited under recently enacted legislation,” he said. “We offer a number of ways to avoid overdrafts, and we have never encouraged members to overdraw their accounts for the purpose of generating fees. And we’re helping many Alliant members to take advantage of lower borrowing rates by modifying or refinancing their existing loans.”

 

In summary, while banks make their profits by making money from their customers and give it to stockholders, Alliant remains committed in 2010 and the years ahead, to make money for you, our member and give it back to you, too. Thanks for being a member. We appreciate your business.

 

* 1 Source: DataTrac and NAFCU survey of over 8,000 institutions nationwide in 175 regional marketplaces, as of December 14, 2009. APY= Annual Percentage Yield.


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