Our mission statement

We’re proud and excited to announce Alliant’s new mission statement— one that encapsulates who we are, what we stand for and what our employees are dedicated to accomplishing every day for our members, our communities and for each other.

Alliant is unlike any other financial institution—a digital credit union that wows our members. We’re boldly disrupting banking norms to do good for our members, employees and communities.

This new mission statement embodies Alliant, our commitment and dedication and reflects our rich history of challenging the banking status quo while looking towards what we continue to do to create a positive impact on the financial well-being of those we serve. Our mission is more than just words; it’s our core, who we are and what we do every day.

Why we’re redefining our mission

Every aspect of our mission—to wow our members, to boldly disrupt banking norms and to do good for our members, employees and communities—embodies who we are as a digital credit union. Our mission guides our day-to-day operations, decision-making and interactions with our members. It reflects our dedication to providing innovative financial solutions, exceptional service and meaningfully impacting our members’ lives.

Breaking down our mission

Alliant is unlike any other financial institution—a digital credit union that wows our members.

Among financial institutions (and there are many), Alliant stands alone in its mission and place within the industry. We’re a national, digital credit union (the only one in the nation) built from the ground up to serve our members, offering outstanding service, better rates, innovative solutions and a model designed to benefit them, not shareholders.

We’re boldly disrupting banking norms

Wowing our members requires constantly disrupting what people have come to expect from financial institutions. We don’t just think we can do better than other financial institutions—we know we can. Through investment in top talent, innovative technology solutions, better rates, better service, and more, we can leave our mark not only for our members but on the entire financial industry.

To do good for our members, employees and communities.

The final part of our mission is the “why” behind everything we do. Doing good means relentlessly focusing on changing something for the better each day. It means treating each member as more than an account number, unleashing the talent of every one of our employees and working within the numerous, diverse communities around us to enact positive change.

We are incredibly excited for the journey ahead as we continue to disrupt banking norms and doing good for our members, employees and communities. To all our members and everyone who’s had a hand in bringing Alliant to where we are today—thank you for being a part of our journey so far. We are thrilled to continue making our mission a reality.